Privacy Policy

Privacy Policy

BD Retail Group is committed to ensuring the security and confidentiality of your data. This Privacy Policy outlines how we collect, process, and protect your personal data through our website, www.diana.am. BD Retail Group is committed to safeguarding your personal data. This policy outlines our practices regarding the collection, processing, and protection of your data. 1. Data Collected While Browsing Our Site When you visit our website, we collect anonymous browsing data to ensure its proper functioning, maintenance, and improvement. This data also helps us obtain statistical analyses on site usage, which we may analyze in an aggregated format. • Consent and Cookie Policy: With your consent, as provided through our cookie policy, we may use browsing data to understand your interests and display relevant advertisements. We also analyze interactions with interactive functions, such as social media plug-ins. For details on how social networks handle your data, please refer to their privacy policies. You are not obligated to provide browsing data. However, refusing to provide necessary data may impact on your ability to use certain features of our site effectively. 2. Sharing of Personal Data Your personal information, including orders and purchases, is confidential. We may share your data with third parties in the following circumstances: • Payment Processing: Banks and other payment service providers involved in processing transactions. • Delivery: Couriers or shipping agents responsible for delivering purchased products. • Legal and Administrative Purposes: Public or private entities (e.g., legal, administrative, tax consultancy firms) when required by law. • Corporate Group: Other companies within our corporate group, strictly as necessary for operations and in compliance with applicable laws.

All transactions are carried out exclusively through the 3D Secure system. Card data of the cardholder performing the transaction is protected.
If the currency of the Cardholder's Card does not correspond to the currency of the transaction, the conversion is carried out in accordance with the relevant payment system and the rules established by the Bank issuing the Card.